Vétra is an iconic French heritage brand that has been crafting authentic workwear since 1927. Founded in Paris by Edouard Beerens on the Île Saint-Louis, the name is a direct portmanteau of the French words for work clothes: VÉTements de TRAvail. Now spanning four generations of family ownership, the brand remains steadfastly dedicated to preserving traditional French textile savoir-faire, keeping 100% of its production inside its own factory in western France.
Originally created to supply exceptionally durable uniforms for workers, craftsmen, and even the French military, Vétra has transformed into an international symbol of everyday functional style. The brand is globally revered for perfecting the French chore jacket (le bleu de travail), using high-grade, resilient materials like premium heavy cotton twill, authentic French moleskin, Normandy linen, and rugged corduroys. Balancing uncompromising durability with a classic boxy fit, Vétra continues to seamlessly bridge the gap between utilitarian heritage and modern wardrobe essentials.
10 products
10 products
